Nielson in the states released their media consumption numbers, and by all appearances, it looks like radio did well (see mom, it’s not a dying medium).
T.V came in at number one, with the average American watching 35 hours a week ( for the sake of the world, I hope that was mostly PBS time). Second place went to Radio with an average of 14 hours a week (horray). To me this seems like a high number, but I’m sure there are still people who keep in on while at work all day, driving up that number.
I’m guessing that the Canadian numbers would be very similar to this, but one number makes me think that maybe Americans were fibbing when doing these surveys: only 5.1 hours a week on the internet????Sure.
-The Copy Writer-