It’s a question that is thrown around a lot in this business. What’s going to happen to radio? Well this week BBC Radio 1 host, Zane Lowe, sat down with The Guardian, and the results were certainly….well something.
“Whoever’s going to carve up the future, it has to be done TOGETHER, right?” he booms. “Whoever’s got the f#$%ing ideas, listen to what they’ve got to say. Everything’s changing. As long as radio moves with the things that occupy its audience’s time, there’s no reason you can’t take radio along for the ride. You don’t have to leave radio behind. My only philosophy is this: hang with the smart people. This is the time to listen.”
Zane is definately an entertainer, and he has some good ideas, definitely worth the read.
-The Copy Writer-