With so many options for a person who is looking to listen to some music, one has to wonder if the radio can keep up with a world full options that offer more convienient, personalized ways to access music.
Apparently, it can (thank you very much).
The Midia Consulting group (a media consulting group) just released a study entitled “Decoding the Digital Music Consumer, and not only did radio beat out all forms of digital consumption, they came in #1 overall.
See mom, it’s not dead yet….I still have a future (for now).
Check out the full report on the Music Industry Blog.
-The Copy Writer-